Pioneered and launched innovative design solutions for the in-store Haul mobile app, as a bold new approach to making shopping more affordable, fun, and easy.
Led cross-functional greenfield projects across advertising, retail, and fashion, including pioneering digital ad formats in Amazon Fresh and Whole Foods, enabling real-time connections to Amazon’s demand-side platform.
Fostered mechanisms to grow Amazon’s design culture including user research guides, mentoring designers, design systems documentation, and new prototyping tools. These contributions helped scale designers’ efforts under constrained resources while maintaining a high quality bar.
Established and scaled design practices as the first design hire for a healthcare SaaS startup. I built a culture of cross-team collaboration between engineering, product management, and design through workshops, user research, and agile methodologies.
Brought the product from 0 to 1 by designing the brand, design system, and a user experience driven by data informed decisions. We hit early revenue goals, secured clients in the top 20 pharma companies, and were accepted to Y combinator in 2019.
Redesigned the core marketplace platform enhancing deal listing quality and user engagement while reducing customer support hours by hundreds annually through improved usability.
Developed a scalable style guide and collaborated with executives on roadmap planning, product experiments, and long-term product vision to drive platform growth and innovation. Led the redesign of the core marketplace product, connecting investors and buyers to small businesses.
You've reached the bottom of the page.
How nice! If you'd like to read more, click on the case studies below.
speckledwords@gmail.com
